1. Introduction

   1. Welcome to PerfumeGold UK, the online retailer of perfumes and gift sets. As a subsidiary of Innovere Technologies UK Limited (Company No: 08383262), we prioritise the protection of your personal data and respect your privacy. This Privacy Policy provides information about our data practices in compliance with the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

   1. Directly provided data:
      • Personal identifiers: name, address, date of birth, email, and phone number.
      • Payment information: credit card details and billing addresses.
      • Account details: username, password, and purchase history.
   2. Automatically collected data:
      • Technical data: IP address, login data, and device information.
      • Usage data: browsing history, search queries, and data from cookies.

3. Why We Need Your Data

   1. To fulfil our contract with you:
      • Process transactions and deliver products.
      • Manage and personalize your account.
      • Handle returns and customer support requests.
   2. Legitimate business interests:
      • Enhance user experience.
      • Develop new products and features.
      • Conduct market research.
   3. With your explicit consent:
      • Send promotional emails and offers.
      • Collect feedback and reviews.
   4. Legal obligations:
      • Comply with laws, regulations, and legal requests.
      • Address fraud and unauthorized activity.

4. Data Sharing and Transfers

   1. PerfumeGold UK will never sell your data. However, we may share your data with:
      • Trusted third-party service providers for business operations.
      • Legal and regulatory authorities when mandated.
   2. While we aim to store data within the EEA, certain service providers may process data outside the EEA. In such cases, we ensure that adequate safeguards are in place as per UK GDPR.

5. Data Storage and Security

   1. Data is stored securely, with strong encryption methods, on servers either within the EEA or in locations with equivalent data protection standards. We have stringent security measures against unauthorised access, modification, or destruction.

6. Your Rights

   1. Under the UK GDPR, you possess the following rights:
      • Access: Obtain a copy of your data.
      • Rectification: Amend inaccurate data.
      • Erasure: Delete your data in certain circumstances.
      • Restriction: Temporarily halt data processing.
      • Portability: Retrieve and reuse data across services.
      • Objection: Oppose data processing based on legitimate interests.
   2. To exercise these rights, please contact us. We may require ID verification.

7. Cookies

   1. Our website employs cookies for better functionality and data analysis. While users can decline cookies, some site features might become unavailable.

8. Third-Party Websites

   1. Our website may link to third-party sites. These external sites aren't governed by this Privacy Policy, so we advise reviewing their privacy practices.

9. Changes to This Privacy Policy

   1. Any changes to our Privacy Policy will be posted on this page, and where appropriate, we will notify you by email or though message alerts within your personal account area, propvided that you are a registered user.

10. Data Protection Officer

    1. We have appointed a Data Protection Officer (DPO) to oversee compliance. For any data protection queries, please contact our DPO at: n.alam@perfumergold.co.uk

11. Lodging A Complaint

    1. Should you feel that your data protection rights aren't respected, you have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO).

12. Contacting Us

    1. For any further queries, please email us privacy@perfumegold.co.uk